2.1 To fulfil a contract we have with you
When you buy or request something from us, we will use your information to fulfil our contract with you.
2.2 To pursue our legitimate interest
Our legitimate interests include keeping our records up to date, fulfilling our legal, compliance and contractual duties, working out which of our products and services may interest you, improving our site and apps, and services, developing new products and services, and telling you about them and conducting market research or general marketing activities. To run and promote our business, we use your information
To provide and improve our products and services and to respond to you if you contact us.
To record communications including incoming and outgoing calls and emails, for staff training, quality improvement and establishing facts to deal with complaints or issues that you may raise.
To notify you about changes to our products or service, changes to our site or others changes which might otherwise affect you.
To provide you with information about other goods and services we offer that are similar to those that you have already purchased or enquired about.
To identify visitors to our sites including any social media platforms or online services including capturing information where you post any comments in order to contact you and to use it to improve our products or services.
To understand you better as a customer by analysing your transactions and other information you provide to us or which we learn through your interactions with us.
To provide you, or permit selected third parties to provide you, with information about goods or services we feel may interest you. If you are an existing customer, we will only contact you by electronic means (e-mail or SMS) with information about goods and services similar to those which were the subject of a previous sale or negotiations of a sale to you.
To administer our site and for internal operations, including troubleshooting, data analysis, testing, market research, statistical and survey purposes.
To allow you to participate in interactive features of our service, when you choose to do so.
To prevent, investigate and/or report fraud, terrorism, misrepresentation, security incidents or crime, including where we are required to do so by law, we:
Monitor transactions, record communications including incoming and outgoing calls and emails
Use other organisations to review information such as validity of card/payment information
To comply with law, assess and uphold legal or contractual rights and claims, and for monitoring, auditing, and training on compliance matters:
We may pass information to our insurers
We monitor transactions, record communications including incoming and outgoing calls and emails
We verify identity including age.
We keep records to comply with health and safety legislation, logging incidents.
2.3 When you consent to it
If you are a new customer, and where we permit selected third parties to use your data, we (or they) will contact you by electronic means if you have consented to this.
Use data for other purposes where we explain that purpose when we ask for your consent.
When you give consent, you are able to withdraw consent at any time by sending an email to firstname.lastname@example.org. If you do so we can only continue to use your data if another legal basis applies, such as when we’re required to do something by law.
2.4 To comply with the law
When the law requires us to process your data, we will do so. This can include:
Legal, compliance, regulatory and investigative purposes, including for government agencies and law enforcement.
When you exercise your rights under data protection legislation, including when you ask to unsubscribe from our marketing communications.