We use the personal information we obtain through the cookies we use on the website for the following purposes and by relying on the following legal reasons (i.e. ‘lawful bases’):
Where there is a LEGAL REQUIREMENT in relation to certain strictly necessary cookies
5.1 We use your personal information to comply with our legal obligations, including where the law requires us for the following purposes:
5.1.1 to recognise your cookie preferences (for example, to identify when you have turned off all cookies from your browser).
Where there is a LEGITIMATE INTEREST in relation to other strictly necessary cookies
5.2 We use your personal information to pursue the legitimate interest of ensuring the operation of the website with strictly necessary cookies not outlined in the LEGAL REQUIREMENT section above.
Where you have provided CONSENT in relation to performance cookies, functionality cookies and targeting cookies
5.3 We may use and process your personal information where you have provided consent for the following purposes:
5.3.1 for analysis and insights conducted to enahnce our marketing strategies, and to improve your visitor experience;
5.3.2 to identify and record when you have received, opened or engaged with the website or electronic communications, such as email marketing.
5.3.3 to analyse, evaluate and improve our products and services so that your visit and use of the website are more useful and enjoyable;
5.3.4 to evaluate use of the website so that we can provide you with enhanced services;
5.3.5 for quality control, website performance and system administration;
5.3.6 tracking your browser across other sites and building up a profile of your interests in order to show you relevant adverts on other sites:
5.3.7 for security purposes such as preventing or detecting fraudulent activity.